Google Archives

Paid Search and the Value of Branded Terms

by Ty Velde November 28, 2010

In developing a paid search program, it’s not uncommon to spend 99% of your energy focusing on those who “might” be interested in your product/brand and only 1% on those who are “definitively” interested in your product/brand.

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Google Releases Google Instant – Yahoo Responds with Yahoo Rich Search Assistant

by Joe Webster November 18, 2010

Let’s play the search engine guessing game. Use the following three hints to determine the search engine and the specific feature associated with it. Hints: I’m a one of the top 3 search sites in the U.S., I provide faster…

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What Does Google’s Logo Mean for the Future of Web Content?

by Joe Webster September 7, 2010

Navigate to Google’s search engine page and you’ll find something rather peculiar. Today’s doodle is animated! While Google is no stranger to dressing up its iconic logo in a variety of costumes and themes, today’s doodle is addictively interactive. Move…

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Optimizing Creative: Testing Benefits and Offers

by Harry Gold July 7, 2010

An important point for clients, creative people, and media planners to remember is that media will only do one thing: get your message in front of the “right” audience. The value and performance of a particular media property or placement…

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