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Verizon Buys Yahoo

by Alessandra Del Brocco July 25, 2016

Verizon has completed a deal to buy Yahoo for $4.83 billion dollars, putting an end to Yahoo’s 22 years of independence. This acquisition gives Verizon ownership of the third-largest US Internet property- and the third largest mobile ad company in the…

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Marketing

Social Media and SEO: Like Peanut Butter and Jelly

Q & A: Using Social Media for SEO

by Alessandra Del Brocco June 22, 2016

This week we sat down with our SEO specialist Ian Cappelletti to discuss why Social Media and SEO are the marketer’s dream team. We’ve vouched for this combo before, but today we’re going to dig into the specifics of how you can…

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Social Media

6 Reasons Why Social Media Marketing for B2B Rules

by Edwina De Abreu May 19, 2016

By now, most B2B companies should know that they need a strong social media presence to grow their brand. Not only do 84% of U.S. adults claim to have at least one social media account (University of Phoenix Survey), but also…

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Social Media

Social Media Newsroom: August 2015

by Anna Rausa August 12, 2015

Big changes are coming to social channels as the summer draws to a close. We’re seeing new ad options, labor-saving innovations, and the end of an era in social. Whether your company runs social internally or outsources its management to…

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Advertising

Google Rolls Out “Buy Button” to Make Mobile Transactions Easier

by Alex Schroeder August 5, 2015

There’s no question that smartphones and mobile technology play a huge role in our daily lives, whether it be browsing the app store or surfing social media. From 2013 to 2014 alone, mobile internet usage increased by 67 percent. Thanks…

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Analytics

Google Analytics Now Classifies Bing Organic Traffic As Referral Traffic?

by Ian Cappelletti July 27, 2015

Following some revealing discussion at webmasterworld.com, corroborating statements by Search Engine Land, and our own small look into the matter, it appears that Google Analytics (“GA”) just started reporting Bing organic search traffic as, well, something other than organic search traffic. According to new reports out…

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Advertising

Search in 2014: A Year in Review

by Carolyn Berk December 29, 2014

2014 was a year of big changes in search. The world of search was rocked by Google algorithm updates like Penguin and Panda, and impacted by new laws, updates, and tech developments. So join us as we review all the changes…

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