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Google AdWords to Rollout Custom Affinity Audiences

by Shane Kelly November 21, 2014

Since last year, AdWords advertisers have been able to target Display Network ads to affinity audiences – consumer groups who have demonstrated an interest in a particular topic. But by end of Q4 this year, advertisers will gain even more…

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Google Algorithm Update – HTTPS

by Garret Weigel August 14, 2014

Recently, Google announced a new signal into their search ranking algorithm – the use of Transport Layer Security, or more commonly referred to as Hypertext Transfer Protocol Secure (HTTPS). HTTPS is an internet communications protocol that adds additional security for…

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Overdrive

Overdrive Interactive Releases The Google Gallery – 16 Years of Search Results

by Jessie Burke June 24, 2014

From simple text results, to blended results, and, finally, the Knowledge Graph, Google has gone through a number of transformations since its 1998 inception. Overdrive Interactive has created a visual timeline of the search engine’s evolution, which we call the…

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Overdrive

Google Gallery: Evolution of the Search Results Page

by Jesse Shapiro June 23, 2014

The only thing constant in the world of Google is change. From its earliest days in the late ’90s to the present day north-of-$350 billion enterprise, Google has continued to change, and change rapidly. Of particular interest to search marketers…

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Google Introduces “Google My Business”

by Stephen Konar June 12, 2014

Yesterday, June 11, 2014, Google launched its newest feature, called “Google My Business.” This suite of tools is essentially a re-launch of Google’s local listings product in the form of a unified interface that merges all of a business’ information…

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Advertising

5 Tips for AdWords “+Post” Social Ad Campaigns

by Shane Kelly April 16, 2014

Earlier this year, Google rolled out a new social ad product known as “+Post” ads, and the ads are now open to all advertisers that have “a significant number of followers” on Google+. Get tips on running the new campaign types here.

Mobile

3 Reasons Why Google’s Acquisition of Green Throttle Matters

by Erik Connolly March 20, 2014

Google recently acquired multiple assets from Green Throttle Games. The terms of the deal have yet to be disclosed, but co-founders Matt Crowley and Karl Townsend have joined the Google team. The third co-founder, Charles Huang, who is best known…

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Five Google Chrome Extensions I Use Daily

by Gregory Moore March 3, 2014

If you’re anything like me, you realize that there is only so much time you can spend each day whittling away at your ever-growing to-do list. Anything I can do to help myself shave even a few minutes off of…

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