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Google Announces New Integrated Ad Management and Reporting Platform

by Leah Block June 6, 2012

On June 5, Google announced that it will be rolling out the DoubleClick Digital Marketing platform, an integrated solution that merges display, search, mobile, video, auction buying and Google Analytics under one technology. The new platform will include the following…

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Technology

A few words from Eric Schmidt

by Sarah Timmings May 31, 2012

Google Chairman Eric Schmidt gave the Commencement Address at Boston University’s graduation this year. Check out some highlights from his speech.

A New Look for Google Sitelinks

by Julie Vera March 12, 2012

How often do you pay attention to paid search ads in the Google search engine results page? Sometimes? Never? It’s likely that you’ve run into PPC advertising at some point. In a recent update, you may have noticed that certain…

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Social Media

The Surprising SOPA Blackout Results

by SDonovan March 2, 2012

On January 18th, 2012 many high-profile websites either went dark or restricted content that day in an effort to bring awareness to the Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA). The awareness effort was quickly nicknamed…

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Advertising

Google Display Advertising Webinar

by Andrew Abrahams October 20, 2011

Join Overdrive Interactive and Google for this one-hour webinar. Google Agency Business Development Lead, Grant Burgess, and Michael Orlinski, Overdrive’s Director of Search will discuss remarketing, Google’s +1 button, advertising on YouTube and more!

Media

Social Media + Search Marketing + Online Media = Success

by Harry Gold October 17, 2011

One of the things I am always talking about is the blurring of the lines between social media, search marketing, and online media. The days of specializing in just one area are going away because focus in one area limits…

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