impressions Archives

The Symbiotic Cycle of Facebook’s Impressions, Percent Feedback, and EdgeRank

by Jill Jankowski February 20, 2012

A discussion among many Overdrivers prompted the question of, “How does Facebook actually calculate Impressions?” With EdgeRank and News Feed Optimization always an underlying concern for branded Pages, figuring out how Impression Levels are calculated and how they co-operate with…

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Advertising

Sparking Conversions: 10 Easy Calls to Action

by Harry Gold June 14, 2010

It amazes me when I see advertising that does not have a call to action or, even worse, has an anemic one like “learn more.” Sure, it’s difficult to ensure that your banners and search ads have something appealing to…

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ClickZ

7 Easy ROI Metrics for Social Media Marketing

by Harry Gold March 16, 2010

So often I hear that companies have trouble figuring how or what to track with social media. There is a wide range of tools to measure the buzz and chatter about your brand, but what about ROI (define)? Companies are…

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Turning One Ad Impression Into Ten

by Harry Gold March 2, 2010

Not long ago, I had a client say something really interesting. He said, “We need to make sure everything we can in our campaign to turn every one impression we buy into 10 actually being delivered — that is my…

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