integrated digital marketing Archives

Driving Forward > Digital Marketing Blog

The Ultimate Enterprise-Level Digital Marketing Ops Team

by Monamie Bir November 23, 2022

To compete and win in today’s digital-first marketplace, one must always fire all cylinders. They must be involved in all the content and decision-making stops along the customer journey. An end-to-end digital team empowers companies to capture and influence buyers…

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Why Do Marketers Always Need to Be Asking “And Then What?”

by Monamie Bir November 21, 2022

Overdrive Interactive CEO Harry J. Gold explores the power of a straightforward question – “And Then What?” Learn how this question – ‘And Then What’- drives digital marketers to think beyond the form completion and follow the customer journey…

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High-Impact Points of Customer Journey Optimization

by Monamie Bir November 14, 2022

Lift the performance of all the digital components powering your customer journey. Watch CEO Harry J. Gold visualize all your customer journey components and identify high-impact optimization points. Video Transcript “As a digital marketer. Once you stand up…

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The Difference Between ABM and Demand Generation

by Monamie Bir November 8, 2022

Often misused interchangeably, Account-Based Marketing and Demand Generation are vital to a marketer’s playbook. While demand generation drives awareness and purchase intent at the beginning of the customer journey, ABM concentrates efforts on a set of pre-identified target accounts. …

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Four Questions of Marketing Management

by Monamie Bir October 31, 2022

There are four questions marketers can ask themselves every day to be successful. Overdrive CEO Harry J. Gold discusses these four questions and how to incorporate them into your daily routine. Video Transcript “There are four questions that you…

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Why You Need to Have Regular Tracking Summits?

by Monamie Bir October 24, 2022

With so many marketing disciplines often parceled out to different teams and agencies, it’s easy for data to become siloed. SEO knows what’s happening in SEO, and Social Media reports on social media, but they aren’t looking at each…

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Drive > Capture > Convert > Optimize

by Monamie Bir October 15, 2022

Drive>Capture>Convert>Optimize (DCCO) is a framework that visualizes all your digital marketing components– media, creative, MarTech and tactic- and chronologically illustrates each functionality. By breaking down your marketing infrastructure into different customer buying phases, you can target your audience with…

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Understanding the Integrated Digital Marketing Landscape with Harry Gold

by Sarah Berns December 21, 2016

Today, it’s not enough to just understand search engine optimization, paid search, online media, the general creative, or even marketing analytics. You really need to understand how these components all work together. Harry Gold, CEO of Overdrive Interactive explains how…

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