Integration Archives

Driving Forward > Digital Marketing Blog

Google Universal Search

by Harry Gold April 8, 2008

According to a recent iProspect study, more people click on News items within blended search results than after conducting a specific News search; and News items overall experience the most clicks within blended search results, over image and video. Image…

Read the full article

Using Meta Search to Make Intelligent Travel Choices

by David Gibson March 28, 2008

Everyone who has ever spent any time traveling for business or for pleasure has an airline horror story: “They lost my luggage and I had to buy all new stuff when I got to the hotel!” ‘We sat on the…

Read the full article

More Reasons to Integrate Offline with Online Advertising

by Harry Gold March 7, 2008

Want to influence more consumers? According to an analysis by MarketingCharts of BIGresearch’s Simultaneous Media Survey (SIM 11), “Nearly 1 in 10 consumers surveyed (9%) say they are influenced or greatly influenced by sponsored links when searching for products or…

Read the full article

Google Subscribed Links Offers Powerful Branding Opportunity in Search Results

by Andrew Abrahams March 3, 2008

There are a few things constant about Google – frequent acquisitions of cool companies, an increasing stock price, and an ever expanding catalog of products. Google Subscribed Links, the latest tool to roll off the Google widget assembly line, allows…

Read the full article

Analytics

Top Growing Website Categories

by Harry Gold February 11, 2008

Political and Women’s Community Web sites are increasingly growing in popularity, showing a 35% increase in unique visitors from December 2006 to December 2007, according to a recent eMarketer report. See the top 10 below: The report also stated, “Although…

Read the full article

ClickZ

Remote Control to Mouse: TV and Web Integration

by Harry Gold January 22, 2008

For years, we’ve been hearing about how one day television and the Internet will come together and your set-top box will act as a gateway to Web-based content and services in addition to your favorite shows. That day is much…

Read the full article

ClickZ

Get Value-Added Online Placements From Offline Buys

by Harry Gold May 29, 2007

Both full-service and exclusive online firms constantly use the term “integration.” Typically what’s meant by “integration” is that online is fully integrated with off-. Full-service firms say their online teams are fully integrated with their offline teams, from creative to…

Read the full article

Newer Posts Older Posts