Internet Demographics Archives

Driving Forward > Digital Marketing Blog

Internet Usage at Work

by Andrew Abrahams August 6, 2009

Do you use the Internet while at work? The graphs below compare Internet usage by gender of those individuals in the work place. While this next graph takes statistics from a separate source, the percentages remain relatively unchanged, with male…

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Online Classifieds: No Secret

by Harry Gold June 9, 2009

Trends show that consumers searching through classifieds for either jobs or other products aren’t turning to newspapers anymore. This year, approximately 49% of internet users went on sites like Craigslist and CareerBuilder.com, with some users visiting every day. How should…

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34 Million Moms Online

by Harry Gold June 8, 2009

Since mothers are obligated to stay on top of the trends of their children, they have proven to be some of the most savvy internet users around. Over 34 million moms are online participating in social networking, researching products, shopping…

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Trust Word-of-Mouth

by Harry Gold June 8, 2009

Now, more than ever, trust is the top priority of consumers in the U.S. Last year only 10% of respondents believed advertisers were trustworthy, and as social media technologies create even more transparency this percentage has the potential to change…

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Mobile Texting Opportunities for Marketers (or Mobi Txt Opps)

by Harry Gold June 1, 2009

Fast young thumbs. One thing’s for sure—teens and young adults love sending text messages. According to Deloitte, millennials were more likely to use SMS texting features than any other age demographic. Source: eMarketer, June 1, 2009

E-Commerce

E-Germany

by Harry Gold May 29, 2009

The progress of e-commerce in Germany—home to Europe’s largest Internet population—was relatively slow, retarded by many of the same issues seen earlier in other countries, such as the UK and the US. Heightened security concerns and adherence to traditional payment…

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