Internet Growth Archives

Driving Forward > Digital Marketing Blog

“IAB Internet Advertising Revenue Report 2010” Highlights

by Lana Tkachenko April 15, 2011

This week, the Internet Advertising Bureau (IAB), in conjunction with PricewaterhouseCoopers, released its “International Advertising Revenue Report” for the full 2010 year. And, it turns out that most of the anticipated trends are actually coming to fruition. Interested in the…

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E-mail: Fastest Growing Direct Marketing Segment

by Andrew Abrahams August 5, 2009

According to Veronis Suhler Stevenson (VSS), in its annual Communications Industry Forecast, e-mail will continue to grow in double digits. More specifically, it is predicted that for the next five years, e-mail will grow at a 18.5% rate. They forecast…

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Advertising

Traditional Ad Spending on a Steep Decline…

by Harry Gold July 13, 2009

… but the Internet still looks promising! Ad spending was originally forecasted in April 2009 to decline by 6.9% this year, but recent studies show it may be worse than we thought… Zenith is now estimating a drop of 8.5%…

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E-Commerce

E-Germany

by Harry Gold May 29, 2009

The progress of e-commerce in Germany—home to Europe’s largest Internet population—was relatively slow, retarded by many of the same issues seen earlier in other countries, such as the UK and the US. Heightened security concerns and adherence to traditional payment…

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Advertising

Hulu Shakes Up the Online Video Scene

by Harry Gold May 4, 2009

Advertising revenues are expected to grow throughout 2011, increasing decently each year. Click on image below to see full numbers. In March, Google sites were still the most viewed properties on the Internet. Hulu is crawling up to third….

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Technology

When They Go Online, Hispanics Download

by Harry Gold April 9, 2009

Hispanics are going online a lot more now since 2004. Broadband use among this demographic compares very similar to the rest of the country. When Hispanics are going online, they are downloading. Leading the downloads is music, and video. Click…

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