According to a study by WPP’s Group M, interactive media’s share of worldwide advertising expenditures is expected to hit 15% in 2009, up from only 6% four years ago. This comes as traditional media’s share of ad spend continues to…
According to eMarketer, “the nation’s largest advertisers are shifting more of their budgets from traditional media to the internet. Among Advertising Age’s ‘100 Leading National Advertisers,’ 69 allocated a smaller share of their total ad budgets toward the four traditional…
According to a recent eMarketer report, China will overtake the United States this year as the most populous Internet nation in the world and the Asia-Pacific region as a whole will exceed 500 million Internet users. The report states “By…
Political and Women’s Community Web sites are increasingly growing in popularity, showing a 35% increase in unique visitors from December 2006 to December 2007, according to a recent eMarketer report. See the top 10 below: The report also stated, “Although…
Following up on a previous post (One Out of Every Five Persons Uses the Internet), this chart illustrates the growth rate of the internet from 2000 to 2007, broken out into regions around the world, as well as the world…
