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Driving Forward > Digital Marketing Blog

LinkedIn Rolls Out Targeted Status Updates For Brands

by Danielle Laurion June 19, 2012

After learning about LinkedIn Targeted Status Updates back in April, LinkedIn has finally released this feature to the public. To help companies better connect with specific follower demographics, companies can target their status updates based on specific criteria including: industry,…

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Advertising

27 LinkedIn Social Media Marketing Tactics

by Harry Gold April 24, 2012

In 2010 when LinkedIn finally launched company pages, I wrote a breakdown of all the things you could do with your page in the column, “Set Up Your New LinkedIn Company Page.” A lot has changed since then and the…

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Social Media

Social Media Screening

by Danielle Laurion October 25, 2011

Job seekers are beginning to utilize social media sites to screen potential employees now more than ever. A recent survey was completed by Reppler to determine when and how job recruiters are screening candidates and on what social networks. The…

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Social Media

LinkedIn Company Updates: Finally!

by Sarah Mitus October 6, 2011

The ‘Follow Company’ button has been around for a year and a half and tens of millions of professionals now follow over 2 million companies on LinkedIn. While following companies has always helped users access their favorite companies easily, now…

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Social Media

LinkedIn Gives College Students New Ways to Prove Themselves to the Professional World

by Andrew Abrahams July 27, 2011

As I enter my senior year, I plan to soak up every last minute of the college experience before I enter the “real world”. This has been an easier transition after interning at Overdrive Interactive for the summer. Instead of…

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Social Media

Move Over LinkedIn, BranchOut is Here

by Andrew Abrahams June 22, 2011

A new professional networking Facebook app has emerged to make finding your next career easier. BranchOut is an application that allows you to create a professional profile on Facebook. By downloading the app, the career information you currently have in…

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Social Media

How To Use LinkedIn In Your Social Media Strategies

by Andrew Abrahams May 17, 2011

Often times, LinkedIn takes a backseat to Facebook and Twitter in social media marketing. However, being the largest professional network comprised of more than 100 million users worldwide, this platform has been established as a very powerful site. Whether B2B…

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Social Media

LinkedIn Launches a Developer Platform with Social Plug-In Capabilities

by Jill Jankowski April 6, 2011

LinkedIn is expanding their developer capabilities by launching a platform today with new Application Programming Interfaces and social plug-ins. In comparison to Facebook and Twitter, which launched developer platforms some time ago, LinkedIn has finally made their APIs available to…

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