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Driving Forward > Digital Marketing Blog

Why is it Important to Have Unified Creative Across Digital Marketing Efforts?

by Brienne Swanson March 20, 2023

Creative cohesion can help brands become more recognizable and build trust with their audience. Watch Jessica O’Brien, Creative Director at Overdrive Interactive, discuss the benefits of unified creativity. Video Transcript You have two sodas in front of you. One is…

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Account Based Marketing

How to Visualize an Account- Based Marketing (ABM) Customer Journey

by Monamie Bir October 17, 2022

Have you visualized your customer journey? Do all the elements in your customer journey work to drive maximum revenue to your business? Your customer journey starts with the first impression your brand makes on your target audience,…

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Account Based Marketing

Three Levels of Customer Journey Optimization

by Christina Lata October 11, 2022

A customer journey audit and optimization process identifies the weakest spots in your customer journey and turns them into high-impact strengths that will maximize your digital ROI. From providing insights into your creatives to advising proper channels to attract…

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Account Based Marketing

Know Your MarTech

by Christina Lata October 10, 2022

How can you manage your marketing if you don’t know your MarTech? See Overdrive CEO Harry J. Gold explain how to quickly audit the MarTech systems your organization uses to power digital marketing. Video Transcript “Get to know the people,…

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Awards

Overdrive Wins 2022 WebAwards

by Emma Ceplinskas October 7, 2022

We’re pleased to announce that Overdrive has received the Web Marketing Association’s WebAward Competition’s Best Medical and Medical Equipment Website for Embr Labs. I want to extend a huge congratulations to our client, Embr Labs, and the Overdrive team members for…

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Account Based Marketing

What is Reverse IP Lookup?

by Christina Lata September 27, 2022

The key to a successful Account-Based Marketing (ABM) Program is accurately identifying customers (with purchase intention) who are looking for your product. This helps you build your prospect target list, and IP look-up accelerates this process. Do you know…

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Account Based Marketing

What is Intent-Based Targeting?

by Christina Lata September 27, 2022

Account-based Marketing (ABM) is a highly targeted marketing strategy that focuses a company’s marketing efforts on a selected target audience group who are already on your target list or have shown “intent” to purchase your product. Intent data is precious…

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Boston SEO

What CMOs Need to Know About Google’s “Helpful Content” Update

by Emma Ceplinskas September 9, 2022

To better provide people with original and valuable information, Google Search has launched its search algorithm’s “Helpful Content” update. This site-wide update signals a shift in content creation and ranking priorities from a search engine-first to a people-first approach. Keep…

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