Driving Forward > Digital Marketing Blog
Lead Gen Metrics Timeline by Overdrive Interactive
Success in digital marketing today means understanding what the critical metrics are for successful lead generation programs. That’s why we created the Lead Gen Metrics Timeline. Our new infographic follows the chronological journey from Spend to MROI and Optimization, providing…
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Optimize Your Marketing Game Like Bobby ORR
The What, Why and Meaning of Online Marketing Analytics.
By taking a “three dimensional” approach to marketing analytics and focusing on the “what”, “why” and “meaning” of marketing analytics, I believe that we as online marketers can improve truly improve upon how this data is interpreted, communicated and ultimately acted upon.