marketing strategy Archives

Driving Forward > Digital Marketing Blog

The Imperative of a Digital Strategy Roadmap

by Michael Orlinski August 6, 2024

Key Takeaway To achieve a high return on ad spend (ROAS), balance quick-win bottom-funnel activities with top-funnel efforts that build awareness and nurture prospects. Understand your customer journey, invest in a diverse media mix, and pay attention to clear buyer…

Read the full article

Overdrive

Overdrive Sponsors NEDMA’s Wildly Successful 2014 Marketing Technology Summit

by Jessie Burke November 6, 2014

On Wednesday, November 5, 2014, hundreds of direct marketers gathered at the Boston Common Hotel & Conference Center for the 2014 Marketing Technology Summit, hosted by the New England Direct Marketing Association (NEDMA). In only its fifth year, the conference…

Read the full article

Overdrive

Overdrive to Sponsor Upcoming NEDMA Marketing Technology Summit!

by Jessie Burke August 21, 2014

Overdrive Interactive is proud to announce that we will be sponsoring the New England Marketing Association (NEDMA)’s 2014 Marketing Technology Summit on November 5. Now in its fifth year, the Marketing Technology Summit (MTech, for short) is an annual event that…

Read the full article

Advertising

How to Structure a Productive Brainstorm

by Stefanie Malzone June 18, 2012

As marketers, our world is based in ideation. How these ideas are developed and flushed out can sometimes be a time consuming marathon of chatter or worse, a silence that makes you panic. Fear not, this process doesn’t need to be painful…

Read the full article

Advertising

Questioning Success – The Importance of Understanding “What Went Right”

by Ty Velde March 19, 2012

In a world where we spend countless hours studying “what went wrong” and look for ways ensure we do not repeat the mistakes that got us into that particularly situation, it’s key that we look to study success or “what went right” with equal vigor.