marketing tips Archives

How Digital Marketing Channel Integrate

by Monamie Bir October 12, 2022

To get the maximum out of your lead gen program, you need to integrate your communication across all digital marketing channels so that your customers get a holistic, omnipresent brand experience. See Overdrive CEO Harry J. Gold discuss how digital…

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Account Based Marketing

Three Levels of Customer Journey Optimization

by Christina Lata October 11, 2022

A customer journey audit and optimization process identifies the weakest spots in your customer journey and turns them into high-impact strengths that will maximize your digital ROI. From providing insights into your creatives to advising proper channels to attract…

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Marketing

Video Tip: The Power of “And Then What”

by Michele Martin June 9, 2016

Overdrive Interactive CEO Harry J. Gold explores the power of three words “and then what” and how they drive digital marketers to think beyond the form completion and to follow the user journey all the way from prospect to customer….

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Advertising

5 Tips for a Successful Snapchat Campaign

by Kelsey Alexander September 15, 2015

Snapchat isn’t just for selfie-crazed millennials anymore. Hot on the heels of Facebook and Twitter, it is currently the third most popular social media platform. Not surprisingly, brands are now exploring the app as a way to combat clutter and…

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