Do you recognize the “marketing asset” and “value” that you have with your House Email List? This is not an asset to be taken for granted and should be viewed as one of the key weapons within your marketing arsenal.
In his book, The Golden Football: Replacing Account Service with Account Leadership, Mark Schofield has done a fantastic job of providing insight and perspective into nearly every facet of agency life from that of an account management professional.
In a world where we spend countless hours studying “what went wrong” and look for ways ensure we do not repeat the mistakes that got us into that particularly situation, it’s key that we look to study success or “what went right” with equal vigor.
While social media integration nothing new, this week Sports Illustrated (SI) took did something that in my opinion took the integration of social and traditional media to an entirely new level. They decided to feature their own branded hash tag, #silinsanity, right on the cover of the February 20th issue featuring Jeremy Lin
During a client meeting recently the topic of print advertising came up and this client said something that really made me rethink and reassess the value of print advertising. The statement was as follows:
“Not everyone will read your ad, but if they do, reward them”