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Lead Generation through Non-Gated Assets – A Tiered Approach to User Engagement
As marketers we have more often than not become conditioned to the fact that if you want leads, you can’t have a strategy that is aimed at garnering awareness and if your goal is awareness; you can’t have a strategy aimed at garnering leads.
Well, I’d like to argue that this is a roadblock that can be passed. In short, you can have an awareness strategy that is rooted in lead generation. More specifically, you can still generate leads via non-gated assets.
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Marketing, the Marathon and the Financial Services Industry
So why is it that companies are choosing to invest so much in the marathon these days? Is it because they have a love of running? Well, yes, they certainly are supportive. But more importantly it’s because they love runners, marathon runners, specifically.