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Driving Forward > Digital Marketing Blog

Online Shopping Won’t Stop After the Holidays

by Andrew Abrahams January 3, 2011

Throughout the holidays, businesses saw an inflation in online sales as consumers made online shopping their priority. As the holiday season has ended, it seems that online spending has not; users are willing to pay to download or access their…

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Advertising

Google Releases Google Instant – Yahoo Responds with Yahoo Rich Search Assistant

by Joe Webster November 18, 2010

Let’s play the search engine guessing game. Use the following three hints to determine the search engine and the specific feature associated with it. Hints: I’m a one of the top 3 search sites in the U.S., I provide faster…

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Branding

Top Goals of Social Media Marketers: The What and The Why.

by Joe Webster October 20, 2010

Of the following three goals: customer acquisition, brand awareness, and customer loyalty, which would you expect to be the most important among US social media marketers? If you guessed customer acquisition you’d be incorrect. Turns out it’s brand awareness, but why?…

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Media

R.I.P. – In Memory of Gap’s New Logo

by Joe Webster October 12, 2010

Last Monday Gap unveiled an updated version of its company logo. Exactly one week later, Marka Hansen, President of Gap Brand North America announced the abandonment of the new logo and the triumphant return of the original iconic blue box…

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Social Media

Online Media Tracking Methodology for Social Media

by Harry Gold June 11, 2010

Many marketers still think they can’t track social media marketing ROI (define). They say it’s so new and hard to define that the old metrics and tracking technologies just can’t be applied. This widespread perception is reflected by comments in…

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Social Media

Overdrive Interactive Releases Social Media Marketing Guide: “100 Ways to Make Friends”

by Andrew Abrahams May 17, 2010

Digital marketing agency provides marketers with checklist for increasing their friend, fan and follower base on social networking sites. Overdrive Interactive, an award-winning digital marketing agency specializing in social media marketing, has created a list of 100 different tactics that…

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