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Driving Forward > Digital Marketing Blog

Apple’s Marketing Reflection on the iPhones 6 and 6 Plus

by Caroline Ryan October 1, 2014

On September 19th, longtime fanatics of Macintosh waited in line for hours just to be one of the first recipients of Apple’s newest iPhones—the iPhone 6 and iPhone 6 Plus. Apple followers have been spreading rumors about the phones for weeks—even…

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Overdrive

Overdrive to Sponsor Upcoming NEDMA Marketing Technology Summit!

by Jessie Burke August 21, 2014

Overdrive Interactive is proud to announce that we will be sponsoring the New England Marketing Association (NEDMA)’s 2014 Marketing Technology Summit on November 5. Now in its fifth year, the Marketing Technology Summit (MTech, for short) is an annual event that…

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5 Reasons You Should Add Native Advertising to Your Digital Marketing Strategy

by Annie Goodman August 21, 2014

While scrolling through my Instagram feed earlier this summer, I came across a nice “From Where I Stand” image of a pedicured, chicly sandaled pair of feet standing atop a bed of yellow and red flower petals. In the corner,…

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Marketing

3 Marketing Lessons from Mad Men

by Carolyn Berk May 23, 2014

Spoiler alert: The following contains several spoilers about the show, Mad Men. If you wish to remain unspoiled, don’t continue reading. On the surface, Mad Men is a show about the advertising industry in the 1960s. However, watch a few…

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Overdrive

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2014 NEDMA Annual Conference

by Carolyn Berk May 16, 2014

The 2014 NEDMA Annual Conference was a day to remember. Like last year’s conference, the event offered informative sessions, a diverse collection of exhibitors, and a large group of marketers from all over New England. This year, the conference at Bentley University…

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Dissecting the DNA of the Digital Marketing Budget

by Ty Velde February 28, 2014

So, where do the digital dollars go and how do they get budgeted? As recent research Gartner illustrates, while online display advertising/media still encompasses the largest portion of the digital marketing budget, it still only represents 12.5% of the overall spend.

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A Sign of Smart Marketing

by Bob Cargill September 22, 2013

I haven’t gotten my flu shot yet this year, so this sign certainly caught my attention, but not just because it seems way too early in the season to be worrying about coming down with the dreaded influenza. The marketer…

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