Driving Forward > Digital Marketing Blog
HubSpot’s INBOUND 13 Conference
Last Monday through Thursday, August 19th-22nd, 5300 people from 35 countries gathered at Boston’s Hynes Convention Center to attend HubSpot’s INBOUND 2013 conference. Now in its third year, INBOUND is considered the world’s largest inbound marketing conference, featuring over 150…
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The What, Why and Meaning of Online Marketing Analytics.
By taking a “three dimensional” approach to marketing analytics and focusing on the “what”, “why” and “meaning” of marketing analytics, I believe that we as online marketers can improve truly improve upon how this data is interpreted, communicated and ultimately acted upon.
Cartwheel – New app from Facebook and Target offers deals to help drive foot traffic to stores
Google’s NCAA Tournament Picks: Users over SEO
What is the Future of Marketing? Timely, Relevant Content
Now that we have the answers to the questions about how many fans and/or followers do we have, or whom do we want to reach, it is now lead us to ask the all-important questions of “What do we want to say?” and “How do we say it to different global audience segments across multiple platforms?”
So your CEO wants to be on Twitter
While social media has been a core part of the marketing landscape for several years now, one key group within Fortune 500 organizations that has been slow to adopt it is the C-Suite. While this group comprises the core of a company’s leadership, when it comes to social media many members have opted to sit on the sidelines rather than actively participate in the conversation.