Overdrive is starting a new initiative this year to bring in guest presenters and marketing luminaries at least once a month. Our goal is to learn from our industry peers and gain exposure to different perspectives on marketing. Our first…
Facebook has updated their algorithm in the name of friends and family, and it could have a big impact brands and company pages. Just a few weeks after being accused of biasing Trending Topics in favor of liberal-leaning political news, Facebook…
The nightmare continues for New England Patriots fans everywhere… Tom Brady, star quarterback of the Patriots, faces a second chance to suffer a four-game suspension in the 2016 regular football season. This misfortune stemmed from a 2015 allegation indicating that…
Asking the right questions is often as important as giving the right answers. Asking the right questions not only arms you with the information you need as a digital marketing agency to create a successful social media marketing strategy and…
The following article is from my Click-Z article: Right now the big story is how Facebook stock is getting slammed and mobile is going to kill its ad model. While I agree that the stock may have been overpriced, I…
In a recent survey by 33Across, 80% of US Advertisers believe that Facebook is less important when compared to the rest of the web, which is up 23% from March. Survey respondents were across all categories, including automotive, CPG, financial…
On May 5, Facebook quietly announced a new targeting option for self-serve Marketplace ads. Now fully launched, advertisers have the ability to purchase Sponsored Stories on desktop and mobile news feeds. This really translates to mobile-only targeting, which had previously…
On June 5, Google announced that it will be rolling out the DoubleClick Digital Marketing platform, an integrated solution that merges display, search, mobile, video, auction buying and Google Analytics under one technology. The new platform will include the following…
