Media Archives

Driving Forward > Digital Marketing Blog

Optimizing Creative: Testing Benefits and Offers

by Harry Gold July 7, 2010

An important point for clients, creative people, and media planners to remember is that media will only do one thing: get your message in front of the “right” audience. The value and performance of a particular media property or placement…

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Advertising

8 Interesting Media Offerings on LinkedIn

by Harry Gold June 23, 2010

In past columns, I’ve done overviews on advertising opportunities in Facebook and the Google Content Network. Today, let’s dissect some of the unique advertising opportunities on LinkedIn. There’s so much hype around Facebook and Twitter, but with B2B (define) really jumping into…

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Advertising

Sparking Conversions: 10 Easy Calls to Action

by Harry Gold June 14, 2010

It amazes me when I see advertising that does not have a call to action or, even worse, has an anemic one like “learn more.” Sure, it’s difficult to ensure that your banners and search ads have something appealing to…

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Social Media

Online Media Tracking Methodology for Social Media

by Harry Gold June 11, 2010

Many marketers still think they can’t track social media marketing ROI (define). They say it’s so new and hard to define that the old metrics and tracking technologies just can’t be applied. This widespread perception is reflected by comments in…

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ClickZ

Social Media Marketing’s New Currency: Likes (the Upside)

by Harry Gold May 11, 2010

OK, so this is follow up to my column exploring the pros and cons of Facebook’s big change from “Fan” to “Like.” Now, while I was down on that change in my last column because change can be hard to accept,…

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ClickZ

Social Media Marketing’s New Currency: Likes (Formerly Fans)

by Harry Gold April 27, 2010

OK, in case you haven’t heard, “Facebook Fans” are now “Likes.” Let me repeat that so it sinks in – no more Facebook Fans. Those consumer relationships we’ve been chasing so diligently for two years – gone. Now we are…

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ClickZ

Include Free Media in Your Online Media Plan

by Harry Gold April 13, 2010

One of the amazing things that has happened since I got into advertising is the growth of “free” marketing opportunities available to organizations large and small. If you go back before online marketing and media, most businesses had very few…

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ClickZ

Social Media + Search Marketing + Online Media = Success

by Harry Gold March 30, 2010

One thing I often talk about is the blurring of the lines between social media, search marketing, and online media. The days of specializing just in one area are going away because focus in one area limits your ability to…

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