mobile ads Archives

Yahoo shows up on a mobile Samsung device

Verizon Buys Yahoo

by Alessandra Del Brocco July 25, 2016

Verizon has completed a deal to buy Yahoo for $4.83 billion dollars, putting an end to Yahoo’s 22 years of independence. This acquisition gives Verizon ownership of the third-largest US Internet property- and the third largest mobile ad company in the…

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Social Media

Facebook is 12 Years Old

by Alessandra Del Brocco February 4, 2016

The largest social media network in the world launched on February 4, 2004. 12 years ago, our world looked slightly different: Gmail was launched in April, the Summer Olympics were being held in Athens, and in November George W. Bush beat John F. Kerry…

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Advertising

Overdrive Interactive Releases The Digital Advertising Guide 2nd Edition

by Michele Martin October 29, 2015

This has been an exciting year in digital advertising and with that has come a lot of changes to the digital ad universe. With Pinterest and Instagram launching their ad programs, Facebook, Twitter, and LinkedIn expanding theirs, and Native Advertising…

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Advertising

Upcoming ‘Second Screen’ Ad Formats to Target Based on Keywords Spoken on TV

by Shane Kelly January 14, 2014

The new ad platform pioneered by Innovid and Cisco will take a unique approach – targeting ads to users on the second screen based on keywords being mentioned on the first screen. By tapping into microphones on mobile devices, the platform can listen to the TV broadcast (first screen) and serve up mobile ads (second screen) related to the keywords mentioned in the broadcast.

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