mobile advertising Archives

Driving Forward > Digital Marketing Blog

Email Marketing – cleverly simple manipulations to make people open your emails

by Lior Schneider May 24, 2017

Who among us does not know this situation? We open our mailbox and automatically move dozens of emails to the trash, just because we don’t know who they’re from, or they are tagged as spam. However, they all have one…

Read the full article

Advertising

Yahoo shows up on a mobile Samsung device

Verizon Buys Yahoo

by Alessandra Del Brocco July 25, 2016

Verizon has completed a deal to buy Yahoo for $4.83 billion dollars, putting an end to Yahoo’s 22 years of independence. This acquisition gives Verizon ownership of the third-largest US Internet property- and the third largest mobile ad company in the…

Read the full article

Advertising

The Economics of #FacebookDown

by Alessandra Del Brocco September 29, 2015

Facebook went down on Monday, September 28th for 43 minutes. The company lost over 1 million dollars in digital and mobile advertising revenue and frustrated the core group of their 1.5 billion users. Even more surprisingly, this was the third…

Read the full article

Advertising

Upcoming ‘Second Screen’ Ad Formats to Target Based on Keywords Spoken on TV

by Shane Kelly January 14, 2014

The new ad platform pioneered by Innovid and Cisco will take a unique approach – targeting ads to users on the second screen based on keywords being mentioned on the first screen. By tapping into microphones on mobile devices, the platform can listen to the TV broadcast (first screen) and serve up mobile ads (second screen) related to the keywords mentioned in the broadcast.

Advertising

Coke Debuts First All-Digital Campaign

by Michael Shinnick April 24, 2013

Coke announces their first all-digital marketing effort.

Advertising

The New Seniors

by Sarah Timmings August 30, 2012

Baby Boomers are now becoming Senior Citizens, and as top consumers of online media they are creating endless opportunities for digital marketers.

Advertising

Facebook Introduces Mobile Targeting for Marketplace

by Melissa Bazillion June 11, 2012

On May 5, Facebook quietly announced a new targeting option for self-serve Marketplace ads. Now fully launched, advertisers have the ability to purchase Sponsored Stories on desktop and mobile news feeds. This really translates to mobile-only targeting, which had previously…

Read the full article

Older Posts