Mobile Marketing Archives

Driving Forward > Digital Marketing Blog

Mobile (Bacon) Marketing

by David Gibson September 14, 2012

Oscar Meyer just launched a coast-to-coast socially-enabled marketing campaign called Bacon Barter. Here’s the premise: they are sending a guy out to drive from the east coast to the west coast with a truckload of their Butcher Thick Cut Bacon…

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Branding

Social-local: The next frontier in connecting a business with its customers

by David Gibson May 18, 2012

Sam Walton had it right – the old retail model where the local store owner knew everyone in town, knew their likes and dislikes, and knew what they were going to buy almost before the customer did – really works. …

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Mobile

CheckPoints Could Provide More Opportunities in Mobile Marketing

by Andrew Abrahams January 13, 2011

Consider having the ability to walk through a store and buy something instantly; no need to wait in line for an open register, or even carry a wallet. Its an idea that may not be so far-fetched – especially when…

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Mobile

The Mobile Movement

by Andrew Abrahams December 20, 2010

There’s no doubt that the mobile world has become increasingly popular. With more and more people using smartphones as a primary source of information, they have once again changed the game for businesses and consumers. Especially this holiday season, many…

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Advertising

Forrester thinks online marketers should forgo Foursquare

by David Gibson July 28, 2010

Forrester just released a study that concludes location-based mobile apps such as Foursquare, Gowalla, and Loopt have too few active users to justify investment by most major brands. According to the study only 4% of US online adults have ever…

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Advertising

Mobile Advertising in Plain English

by Barb Wojslawowicz August 3, 2009

For those unfamiliar with the mobile advertising, the IAB recently released a mobile media buying guide for advertisers and agencies covering topics such as the mobile ecosystem, key mobile ad terms, shortcode campaigns and example of various mobile ad executions….

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