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Overdrive Interactive Releases The Digital Advertising Guide 2nd Edition

by Michele Martin October 29, 2015

This has been an exciting year in digital advertising and with that has come a lot of changes to the digital ad universe. With Pinterest and Instagram launching their ad programs, Facebook, Twitter, and LinkedIn expanding theirs, and Native Advertising…

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Overdrive Interactive’s “Digital Advertising Guide” for Sale on Amazon.com and Barnes & Noble!

by Jessie Burke August 13, 2014

Overdrive Interactive is proud to announce that our Digital Advertising Guide has been published and is now on sale on both Amazon.com and Barnes & Noble’s online store! Previously available only as a PDF, this paperback version makes a perfect end-of-summer…

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Under Armour Leverages Data and Display Ads for Holiday Shopping

by Michael Shinnick January 21, 2014

This may be a bit of “old news,” but very interesting nonetheless. Under Armour, an athletic apparel company and siphon of my money, leveraged real-time customer data and online display ads to promote winter sales during the holiday season. In…

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Consumer Trust in Digital Advertising Increases

by Michael Shinnick September 30, 2013

A new report from Nielsen shows that consumers trust advertising more now than they did six years ago. Word of mouth remains the most trusted form of advertising,with 84% saying they “completely or somewhat trust” it, an increase of 6%…

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The Digital Advertising Guide is Released by Overdrive Interactive

by Jessie Burke August 8, 2013

Overdrive Interactive has released the eBook version of the agency’s Digital Advertising Guide on the Overdrive website. This free guide includes over 85 pages of descriptions, explanations, examples and images from the world of digital and online advertising. The guide covers…

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Users Finally Gain Control Over Online Tracking with Firefox

by Andrew Abrahams January 25, 2011

To offer the ability to better control what information is being shared about their personal online activity and experience, Firefox is now providing users with a better understanding of how their information is shared and obtained online. With the new…

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Google Text Ads Receive a Change in Appearance

by Andrew Abrahams January 24, 2011

Google has started testing a new appearance for text ads that appear above the search results. Previously, text ads had a headline that was followed by two more lines of text in the description. As part of their new change,…

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