online marketing Archives

Driving Forward > Digital Marketing Blog

Consumer Trust in Digital Advertising Increases

by Michael Shinnick September 30, 2013

A new report from Nielsen shows that consumers trust advertising more now than they did six years ago. Word of mouth remains the most trusted form of advertising,with 84% saying they “completely or somewhat trust” it, an increase of 6%…

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Marketing

A Managed Approach to Using Twitter to Create a “Social CEO”

by Ty Velde September 1, 2013

When it comes time for your CEO to establish a presence on Twitter, I would recommend a phased approach, in which each step must be successfully managed and completed in order for the CEO to graduate to the next level with the ultimate goal of them establishing an individual presence and handle.

Analytics

The What, Why and Meaning of Online Marketing Analytics.

by Ty Velde June 11, 2013

By taking a “three dimensional” approach to marketing analytics and focusing on the “what”, “why” and “meaning” of marketing analytics, I believe that we as online marketers can improve truly improve upon how this data is interpreted, communicated and ultimately acted upon.

Advertising

Cartwheel – New app from Facebook and Target offers deals to help drive foot traffic to stores

by David Gibson May 8, 2013

Launching this week is Cartwheel, a new deals program from Facebook and Target that will initially offer more than 700 deals that are redeemable only in Target stores. And every time someone claims a deal an automatic Newsfeed post is…

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Advertising

Maker’s Mark Reverses Decision to Water Down Bourbon

by David Gibson February 19, 2013

Maker’s Mark, an operating unit of Jim Beam, was faced with a dilemma. They weren’t able to keep up with the demand for their flagship product and, because their bourbon is aged for five to eight years before being bottled,…

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Advertising

The American Magazine is Dead

by David Gibson December 4, 2012

Well, maybe not dead but it isn’t feeling very well. Magazine circulation has been declining for many years which means that magazines are caught in a downward spiral of smaller subscription revenue, rising costs for production, and lowered ad spend…

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