An iceberg can be very deceiving. It’s hard to imagine more than the impressive mass of ice floating along in the ocean, but there’s a fact behind the old adage “that’s just the tip of the iceberg”: the majority of any…
Unlike Tim Horton — who is now best known for his coffee as opposed to his skating skills, even though he played as a defenseman for 24 seasons in the National Hockey League — Bobby ORR, who played 10 seasons (and…
Asking the right questions is often as important as giving the right answers. Asking the right questions not only arms you with the information you need as a digital marketing agency to create a successful social media marketing strategy and…
Now that virtually every company has a Facebook page (and other social channels) I often find myself reminding brands and businesses (especially B2B companies) that “It’s OK to be human.” You don’t have to be getting down to business all…
While it is true that the job of us media planners is to a) create media plans that connect our clients to their target customers and b) get them the best deals we possibly can – it is also our…
When people say social media marketing helps you in search, what do they mean? Are we doing all this online socializing to simply get links and boost our page rank? The answer is a clear no. Launching and managing a…
