Cost Per Click (CPC) rates on Facebook are about to go up, and advertisers are mostly happy about it. As of July 8, 2015, Facebook has implemented a structural change regarding what is considered a “click” in a CPC advertising…
An important point for clients, creative people, and media planners to remember is that media will only do one thing: get your message in front of the “right” audience. The value and performance of a particular media property or placement…
In my never ending battle to get marketers to think of all the components, tactics, and technologies that go into creating online success we came up with the concept of: Drive>Capture>Convert>Optimize or DCCO. DCCO illustrates the entire conversion path from…
