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Overdrive Releases the 2023 Artificial Intelligence Marketing Map

by Emma Ceplinskas May 3, 2023

Artificial intelligence (AI) will be a hot topic in marketing in 2023. Therefore, staying up to date on the latest AI technologies will be essential for marketers to improve the overall customer journey. Overdrive has updated the 2023 Artificial Intelligence…

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Overdrive Releases The 2023 Social Media Map

by Emma Ceplinskas March 27, 2023

Millions of people use social media daily to share information, make connections, and explore new interests, so maintaining a solid social media presence is of utmost importance in 2023. This requires marketers to thoughtfully assess their social strategy and prioritize…

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Breaking Down Super Bowl LVII’s Commercial Wins and Whiffs

by Emma Ceplinskas February 16, 2023

Every year, audiences look forward to the Super Bowl for the big game, halftime show, and the new and exciting batch of commercials. To include the good, the bad, and the “what did I just watch?” we’re breaking down Super…

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TikTok Rivals Google for Search Engine Dominance Among Gen Z

by Emma Ceplinskas October 14, 2022

For decades, Google has dominated digital search. However, Generation Z (those born between 1997 and 2012) is ushering in a new competitor, TikTok. The highly visual and personalized discovery tools on TikTok have prompted using the video-sharing platform as a…

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YouTube Plans to Integrate NFT Features

by Emma Ceplinskas April 8, 2022

There’s a growing appetite for digital ownership, and NFTs or non-fungible tokens are leading the charge in this movement. NFTs have experienced exponential growth in the past year, receiving mainstream attention and adoption worldwide. The next frontier for these digital…

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Social Media

Russia-Ukraine Crisis Dubbed “First TikTok War”

by Emma Ceplinskas March 25, 2022

As Russia continues its siege of Ukraine, social media has proven a lethal weapon in this international crisis. Ukrainians and other opponents of Russia have flocked to platforms like TikTok to document the ongoing invasion. As a result, the current…

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Touchdown or Fumble? Reviewing Super Bowl LVI Commercials

by Emma Ceplinskas February 18, 2022

Did this year’s Super Bowl commercials leave you saying, “Oh, yes” like Lizzo or, “Uhhhh” like Kanye? It was a mix of both, if we’re being honest. So, to find out which ads scored a touchdown and which fumbled, we’ll…

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Social Media

5 Black Friday Social Media Strategies

by Emma Ceplinskas November 22, 2021

Fall leaves and cooler days are tell-tale signs that the best retail day of the year is around the corner—Black Friday! Around the world, Black Friday is a day of deals and discounts, kicking off the holiday shopping season. So,…

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