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Overdrive to Sponsor Upcoming NEDMA Marketing Technology Summit!

by Jessie Burke August 21, 2014

Overdrive Interactive is proud to announce that we will be sponsoring the New England Marketing Association (NEDMA)’s 2014 Marketing Technology Summit on November 5. Now in its fifth year, the Marketing Technology Summit (MTech, for short) is an annual event that…

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Overdrive Interactive Wins Best of Show for Search Campaign at NEDMA Awards Show

by Jessie Burke June 20, 2014

On Wednesday evening, June 18, 2014, Overdrive was honored to receive the Best in Show award at the New England Direct Marketing Association (NEDMA)’s annual Awards for Creative Excellence ceremony for an Interactive Search campaign we developed, launched and ran…

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Overdrive Interactive Wins 12 Awards, Including Best Of Show – NEDMA 2014 Awards for Creative Excellence

by Kelsey Alexander June 19, 2014

The Overdrive Interactive team attended the 33rd Annual New England Direct Marketing Association (NEDMA) Awards for Creative Excellence yesterday evening, June 18, 2014. Overdrive’s hard work and expertise earned the agency a total of twelve industry awards for campaigns ranging…

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NEDMA, NEDMA 2014 Annual Conference, NEDMA Annual Conference, It's all Direct, Direct Marketing, selfie,

2014 NEDMA Annual Conference

by Carolyn Berk May 16, 2014

The 2014 NEDMA Annual Conference was a day to remember. Like last year’s conference, the event offered informative sessions, a diverse collection of exhibitors, and a large group of marketers from all over New England. This year, the conference at Bentley University…

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Social Media

How Vine is Effective for Brands

by Samantha Hill April 16, 2014

You might think that six seconds is not enough time to get a point across. However, several brands are still managing to use Vine, the video-sharing app with a six-second time limit, to deliver their messages effectively. Oreo, Dove and…

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Overdrive Takes on Sky Zone

by Emily Attwood January 31, 2014

Yesterday, the Overdrive team headed to our client, Sky Zone Boston, for some afternoon fun! Who doesn’t love jumping on trampolines — and did I mention that it’s a great workout? The team headed out of the office around 3:30pm for our…

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Marketing

The 3 Truths of Content Strategy

by Seth Richtsmeier January 20, 2014

Do you want to better understand your audience? Several employees here at Overdrive are enrolling in the free online course, Content Strategy for Professionals, at Coursera.org. In the first week, which is ongoing and still open for registration, you’ll learn…

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Melissa Bazillion Joins Overdrive

by Jessie Burke January 16, 2014

Overdrive would like to welcome Melissa Bazillion back to the agency as Overdrive’s new Media Supervisor. Bazillion comes to Overdrive with more than 7 years of media experience at digital marketing agencies such as AMP Agency and Carat, where she has…

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