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Driving Forward > Digital Marketing Blog

Overdrive Wins the 2011 NEDMA Lighthouse Award!

by Andrew Abrahams May 13, 2011

During the 2011 NEDMA Direct Marketer of the Year Banquet, several industry leaders were recognized for some of the most significant direct marketing accomplishments in the industry. This year, Overdrive Interactive was honored with the 2011 NEDMA Lighthouse Award, one…

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Social Media

Avoid Social Media Mistakes With SocialEye

by Andrew Abrahams March 14, 2011

The recent news around a certain “slip-up” in a Chrysler tweet goes to show that social media marketers are only human. Although mistakes are made and often dismissed, they should not get to this point. In this world of real-time…

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Social Media

Social Media Staffing and Budgeting

by Harry Gold February 28, 2011

After receiving a few questions regarding staffing and resources for social media marketing I decided to respond to these questions accordingly: 1. What are the benchmark metrics for budgeting a SM initiative? Include, staff, equipment, time and search engine optimization….

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Social Media

Overdrive’s SocialEye Solves the Problem of Measuring ROI From Social Media

by Andrew Abrahams January 14, 2011

Arguably, the most important part of any social media strategy is demonstrating the return on investment. Showing the ROI in social media can sometimes get a little hairy, but it is a necessary piece to the puzzle. Fortunately here at…

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Social Media

Help Nominate Overdrive’s Socialeye.com for “Best Internet Application”

by Andrew Abrahams December 8, 2010

Overdrive Interactive is excited to announce the opportunity to be nominated for another award. This year’s “Crunchies” Awards are now accepting nominations, and Overdrive’s social media management and tracking application, Socialeye.com qualifies for “Best Internet Application” in the TechCrunch Crunchie…

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Overdrive

Overdrive Wins 2010 Interactive Agency of the Year!

by Andrew Abrahams November 19, 2010

After attending the 15th Annual MITX Awards, it was a night worth celebrating for our staff here at Overdrive Interactive. With roughly 5,500 votes, our agency came out on top, taking home the 2010 Interactive Agency of the Year Award….

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Social Media

Boston SEO firm Overdrive Interactive CEO to Present Vistaprint Social Case Study at the Online Marketing Summit Boston

by Harry Gold June 30, 2010

CEO of Overdrive Interactive, Harry Gold and Public Relations Manager of Vistaprint, Jeff Esposito will present how social media complements integrated campaigns at the Online Marketing Summit Boston Boston SEO firm Overdrive Interactive CEO, Harry Gold, and Vistaprint Public Relations…

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