Advertising Calling All Ice Cream Lovers: Overdrive Sees How Brands Use Twitter to Connect Fans to Their Favorite Things by Andrew Abrahams August 1, 2011 I scream, you scream…Overdrive screams for ice cream? Not exactly, but here at Overdrive we used our social media skills and power on Twitter over the past few days to get the attention of the Ben and Jerry’s Ice cream truck… Read the full article
