Driving Forward > Digital Marketing Blog
The Ultimate Enterprise-Level Digital Marketing Ops Team
Why Do Marketers Always Need to Be Asking “And Then What?”
High-Impact Points of Customer Journey Optimization
The Difference Between ABM and Demand Generation
Often misused interchangeably, Account-Based Marketing and Demand Generation are vital to a marketer’s playbook. While demand generation drives awareness and purchase intent at the beginning of the customer journey, ABM concentrates efforts on a set of pre-identified target accounts. …
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Four Questions of Marketing Management
Why You Need to Have Regular Tracking Summits?
Drive > Capture > Convert > Optimize
Drive>Capture>Convert>Optimize (DCCO) is a framework that visualizes all your digital marketing components– media, creative, MarTech and tactic- and chronologically illustrates each functionality. By breaking down your marketing infrastructure into different customer buying phases, you can target your audience with…
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