ROI Archives

Driving Forward > Digital Marketing Blog

When It Comes To Email, Bet With “The House”

by Ty Velde August 1, 2012

Do you recognize the “marketing asset” and “value” that you have with your House Email List? This is not an asset to be taken for granted and should be viewed as one of the key weapons within your marketing arsenal.

Advertising

Overdrive Live-Tweeting at NEDMA ROI Acceleration Summit Event

by Andrew Abrahams February 10, 2011

On Tuesday, February 8th, a few Overdrivers traveled to Bentley University for the NEDMA ROI Acceleration Summit for a day filled with industry leaders speaking on digital marketing tactics and technology. With several sessions going on simultaneously, all attendees had…

Read the full article

Analytics

Social Media ROI: Overdrive Interactive Launches Comprehensive Social Media Measurement Dashboard

by Andrew Abrahams August 26, 2010

BOSTON (Aug. 25, 2010) /PRNewswire/ — Marketers who have been struggling to quantify the value of their social media marketing efforts may not be grappling much longer. Today, Boston digital marketing agency Overdrive launched SocialEye, a robust tracking and measurement dashboard…

Read the full article

Social Media

Online Media Tracking Methodology for Social Media

by Harry Gold June 11, 2010

Many marketers still think they can’t track social media marketing ROI (define). They say it’s so new and hard to define that the old metrics and tracking technologies just can’t be applied. This widespread perception is reflected by comments in…

Read the full article

Newer Posts Older Posts