ROI Archives

Driving Forward > Digital Marketing Blog

Introducing the Insights Dashboard from Facebook

by Andrew Abrahams June 8, 2010

Yesterday Facebook announced their improved analytics tools which will allow Facebook administrators to have better visibility into how their pages are performing. Facebook has incorporated the basic components of the pre-existing insight data but they have added more components, data…

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ClickZ

7 Easy ROI Metrics for Social Media Marketing

by Harry Gold March 16, 2010

So often I hear that companies have trouble figuring how or what to track with social media. There is a wide range of tools to measure the buzz and chatter about your brand, but what about ROI (define)? Companies are…

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Marketing

Digital Point-of-Sale Media Influences Consumers

by Andrew Abrahams December 8, 2009

A number of in-store factors influence US consumers when making consumer packaged goods (CPG) purchasing decisions. Thirty-nine percent are influenced by shopper loyalty programs and 34% are influenced by flyers; however, digital point-of sale media has a major impact on…

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Where Have My Messages Gone?

by Andrew Abrahams August 7, 2009

E-mail marketing is considered one of the most valuable assets of any marketing organization, and for good reason. ROI is generally much higher compared to other forms of online marketing. Yet despite success in most opt-in email-marketing programs, a large…

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Advertising

Trust Word-of-Mouth

by Harry Gold June 8, 2009

Now, more than ever, trust is the top priority of consumers in the U.S. Last year only 10% of respondents believed advertisers were trustworthy, and as social media technologies create even more transparency this percentage has the potential to change…

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Advertising

Online Advertising Still Working For Pharmaceuticals, Even As Sales Slow

by Harry Gold March 26, 2008

According to IMS Health‘s “US Pharmaceutical Market Performance Review.” the sales growth of the US prescription drug market slowed from over 8% in 2006 to 2.8% in 2007, its lowest growth rate in decades. Despite, or possibly as a result…

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Advertising

Email Site Advertising Dominates ROI

by Harry Gold February 11, 2008

Source: Nielsen Online, AdRelevance, 2008

Advertising

Email Marketing ROI Expectations

by Harry Gold February 8, 2008

Source: Datran Media, January 2008

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