Search Engine Marketing Archives

Driving Forward > Digital Marketing Blog

Using AdWords Editor to Group Keywords

by Shane Kelly October 3, 2012

The structure of a paid search campaign has a big impact on performance. One of the most important aspects of campaign structure is the use of tightly themed keyword AdGroups. Creating several tightly themed groups of related keyword variations allows…

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A New Look for Google Sitelinks

by Julie Vera March 12, 2012

How often do you pay attention to paid search ads in the Google search engine results page? Sometimes? Never? It’s likely that you’ve run into PPC advertising at some point. In a recent update, you may have noticed that certain…

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Social Media

Most Successful Social Media Marketing Plan: Facebook or Google+?

by Andrew Abrahams July 29, 2011

Google has announced that they are beginning to shut down user generated Google+ brand pages as their team of engineers actively works on rolling out an official Google+ experience for businesses. How will Google+ brand pages compare to the already…

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Google +1 Button

by Andrew Abrahams April 1, 2011

There has been a lot of buzz about Google’s new button +1. As a follow up to our recent post, we have put together an easy to understand guide explaining what +1 can do for you and for your business….

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Advertising

Where Do Your Leads Come From? Attribution Models Paint a Clearer Picture for Online Marketers

by Melissa Bazillion March 31, 2011

Virgin Atlantic and Del Monte recently announced major changes in how they measure online media – from search to social to display. Last-click to conversion is not the end all and marketers are looking across channels for answers. Traditional metrics…

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Advertising

Paid Search and the Value of Branded Terms

by Ty Velde November 28, 2010

In developing a paid search program, it’s not uncommon to spend 99% of your energy focusing on those who “might” be interested in your product/brand and only 1% on those who are “definitively” interested in your product/brand.

Advertising

Google Releases Google Instant – Yahoo Responds with Yahoo Rich Search Assistant

by Joe Webster November 18, 2010

Let’s play the search engine guessing game. Use the following three hints to determine the search engine and the specific feature associated with it. Hints: I’m a one of the top 3 search sites in the U.S., I provide faster…

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Advertising

Optimizing Creative: Testing Benefits and Offers

by Harry Gold July 7, 2010

An important point for clients, creative people, and media planners to remember is that media will only do one thing: get your message in front of the “right” audience. The value and performance of a particular media property or placement…

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