One of the amazing things that has happened since I got into advertising is the growth of “free” marketing opportunities available to organizations large and small. If you go back before online marketing and media, most businesses had very few…
One thing I often talk about is the blurring of the lines between social media, search marketing, and online media. The days of specializing just in one area are going away because focus in one area limits your ability to…
When people say social media marketing helps you in search, what do they mean? Are we doing all this online socializing to simply get links and boost our page rank? The answer is a clear no. Launching and managing a…
