Search Engine Optimization (SEO) Archives

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Importance of Meta Data and How to Write It

by nick holt November 15, 2017

What is Meta Data? Meta data is a snippet of text in Google’s search results that describe each page’s content for users and search engines. It is written in HTML code for the search engines algorithms and should custom-targeted for…

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Analytics

11 Alternatives to Google Keyword Planner

by nick holt November 14, 2017

SEO campaign keyword research starts with Google Keyword Planner. Enterprise SEO keyword research tools have access to the Google Keyword Planner API and can organize the output; however, there are situations where you should use alternative keyword research methods: No…

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Analytics

11 Ways to Measure Brand Awareness

by nick holt June 21, 2017

We all know brand marketing is a big influence on why a person buys your product over a competitor. Although it is not an official ranking signal (see MOZ’s Whiteboard Friday, “Is Branding a Ranking Factor?” and the article, “The Brand…

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Advertising

The Future of Search: BrightEdge #Share17 SEO Team Highlights

by keith maxwell May 25, 2017

This past Thursday, May 18th, Overdrive Interactive’s SEO team took a trip to New York for the BrightEdge Share17 conference focusing on the future of SEO, search, and digital marketing. The team learned how the top industry leaders have grown…

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Analytics

CMO’s Guide to SEO

by Jeff Selig May 23, 2017

The Value Proposition of SEO Your goal: To be found online consistently at the top of search results— search engines are the principle way prospects learn about your products and services. Findability online is key! 81% of B2B purchase cycles start with…

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Branding

Barnacle SEO: Rank for Competitive & Local Keywords

by nick holt April 26, 2017

Page one is the “Online Billboard” for a brand since a large percentage of search traffic is from branded searches. Although you don’t have total control over which domains are on page one, you can influence your brand’s page one…

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