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Pros and Cons of Publishing Alternate Content in the Same Language for a Different Locale

by Bob Gladstein August 8, 2016

By Aaron Rothbard Publishing substitute content in the same language for a different location has its pros and cons and undoubtedly effects SEO. SEO is the exercise that advances search engine standings of a website. A rule of thumb: the…

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Marketing

The ‘SEO vs. Content’ Game

by Sharvi Mewada July 6, 2016

Digital marketing is the “in” thing today. It has been for quite some time now. Within itself, though, it’s a race. A race to grab attention. A race to connect and network and a race to stand out. Words like…

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Overdrive Interactive Releases 2016 Search Marketing Map

by Michele Martin May 12, 2016

To be a successful search marketer in today’s changing landscape, marketers need to have their head around search marketing. With countless resources available online, we created a one-stop infographic to help marketers do just that. Overdrive Interactive’s updated Search Marketing…

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Overdrive

Overdrive Interactive Releases 2015 Search Marketing Map

by Anthony Papoutsakis July 17, 2015

To be a successful Search Marketer in today’s changing landscape, marketers need to have their head around Search Marketing. With countless resources available online, we decided to create a one-stop infographic to help marketers do just that. Overdrive Interactive’s new…

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Marketing

5 Moneyball SEO Tactics Everyone Should Use

by Seth Richtsmeier April 13, 2015

Play ball! The MLB season got underway a week ago, and we’re excited for baseball and nice weather here in Boston. Per usual, the Red Sox spent a lot of money this past off-season on players, and time will tell…

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Advertising

Search in 2014: A Year in Review

by Carolyn Berk December 29, 2014

2014 was a year of big changes in search. The world of search was rocked by Google algorithm updates like Penguin and Panda, and impacted by new laws, updates, and tech developments. So join us as we review all the changes…

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Google Algorithm Update – HTTPS

by Garret Weigel August 14, 2014

Recently, Google announced a new signal into their search ranking algorithm – the use of Transport Layer Security, or more commonly referred to as Hypertext Transfer Protocol Secure (HTTPS). HTTPS is an internet communications protocol that adds additional security for…

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