Search Engine Optimization (SEO) Archives

Driving Forward > Digital Marketing Blog

Overdrive Interactive Unveils Search Marketing Map

by Andrew Abrahams April 20, 2009

As a follow up to its successful Social Media Map, Boston online marketing agency Overdrive Interactive today unveils its Search Marketing Map. This free resource provides online marketing professionals with a comprehensive, at-a-glance directory for the complicated world of search…

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Google Sets Out To Kill The Duplicate Content Issue Once and For All

by Andrew Abrahams February 12, 2009

On the web, there’s raging paranoia and misunderstanding regarding the definition and effects of having duplicate content on a website. Today, Google set out to put the duplicate content issue to rest once and for all (at least for duplicate…

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Marketing

Google Chrome and its Implications for Online Marketing

by John Liu September 3, 2008

Yesterday, Google announced their new web browser, Google Chrome, in a blog post. Chrome is an open source web browser designed to address many of the flaws with other browsers on the market today; notably, FireFox and Internet Explorer. Google…

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Media

Born to Have Good Search Rankings

by Barb Wojslawowicz June 5, 2008

When my older sister announced that she was pregnant with twins last year, as her younger sister I was thrilled to be a first time aunt. As an online media professional, I was thrilled to (jokingly) offer her advice on…

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Extending the Reach and Effectiveness of Your Marketing Efforts with Paid Search

by Ty Velde May 31, 2008

Much has been said about Paid Search and its effectiveness as a direct marketing medium. It’s targeted, cost effective and generates tremendous results. However, an often overlooked aspect of Paid Search is its effectiveness as a complimentary medium to other…

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One Stop Search Shopping

by Barb Wojslawowicz May 12, 2008

Yahoo! India recently launched Glue Pages Beta, a new search experience that collates and integrates information from across the Web onto one enhanced visual results page. Glue Pages run across searches for select terms in categories such as health, sports,…

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Paid and Natural Search – Complimentary Mediums

by Ty Velde May 5, 2008

I was recently asked the following question by a client: “If we are appearing in the Natural Search Engine Results, why should we we also be paying to appear in the Paid Search results for the same term?” In short,…

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