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Overdrive Interactive Hosts a BrightEdge User Group

by Edwina De Abreu June 30, 2017

On Wednesday, June 28th, Overdrive Interactive hosted our first BrightEdge User Group. As avid users of the BrightEdge platform – Overdrive has been a certified agency since 2013 – our SEO team was thrilled to participate in this great initiative…

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Boston SEO

The Miracle Of Findability

by Jeff Selig January 20, 2017

Brand Embrace Embodies Findability Overdrive Interactive developed the concept of the Brand Embrace five years ago which today is known by professionals in the digital marketing industry as Findability. The Brand Embrace and executing good Findability across search, social media, and your online…

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Marketing

Overdrive Interactive at the 2016 NEDMA Marketing Technology Summit

by Edwina De Abreu November 2, 2016

As usual, this summit did not fail to deliver an amazing lineup of speakers and impressive exhibits that helped marketers from all stripes stay up-to-date on the latest direct marketing tools and strategies. Overdrive was an event sponsor and exhibitor, and…

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Advertising

Demographic Targeting for Search Advertising Rolls Out

by Bob Cargill September 29, 2016

Google announced this week that demographics for search ads (DFSA), which was already in beta, is now being rolled out to advertisers everywhere. This new feature will make it possible for you to reach your target audience more effectively by…

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Pros and Cons of Publishing Alternate Content in the Same Language for a Different Locale

by Bob Gladstein August 8, 2016

By Aaron Rothbard Publishing substitute content in the same language for a different location has its pros and cons and undoubtedly effects SEO. SEO is the exercise that advances search engine standings of a website. A rule of thumb: the…

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Development

How to Optimize Your Internal Site Search Design

by Seth Richtsmeier July 21, 2016

Introduction Internal site search is often a heavily-used feature of websites and is important for a good user experience. Sites with extensive content, such as enterprise-level businesses, can be an overwhelming navigational experience for first-time visitors. These users are often…

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Boston SEO

Organic Search Engine Marketing 101

by Rachel Levy June 15, 2016

No matter what field you specialize in, it is important to take a step back and review the basics. Overdrive Interactive specializes in several different aspects of digital marketing, including SEO, paid media, and social media. To keep teams on the…

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Branding

3 Ways SEO is Like an Iceberg

by Rachel Levy June 6, 2016

An iceberg can be very deceiving. It’s hard to imagine more than the impressive mass of ice floating along in the ocean, but there’s a fact behind the old adage “that’s just the tip of the iceberg”: the majority of any…

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