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Driving Forward > Digital Marketing Blog

Paid Search and the Value of Branded Terms

by Ty Velde November 28, 2010

In developing a paid search program, it’s not uncommon to spend 99% of your energy focusing on those who “might” be interested in your product/brand and only 1% on those who are “definitively” interested in your product/brand.

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Google Releases Google Instant – Yahoo Responds with Yahoo Rich Search Assistant

by Joe Webster November 18, 2010

Let’s play the search engine guessing game. Use the following three hints to determine the search engine and the specific feature associated with it. Hints: I’m a one of the top 3 search sites in the U.S., I provide faster…

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Social Media

Online Media Tracking Methodology for Social Media

by Harry Gold June 11, 2010

Many marketers still think they can’t track social media marketing ROI (define). They say it’s so new and hard to define that the old metrics and tracking technologies just can’t be applied. This widespread perception is reflected by comments in…

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ClickZ

Social Media + Search Marketing + Online Media = Success

by Harry Gold March 30, 2010

One thing I often talk about is the blurring of the lines between social media, search marketing, and online media. The days of specializing just in one area are going away because focus in one area limits your ability to…

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