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Driving Forward > Digital Marketing Blog

11 Alternatives to Google Keyword Planner

by nick holt November 14, 2017

SEO campaign keyword research starts with Google Keyword Planner. Enterprise SEO keyword research tools have access to the Google Keyword Planner API and can organize the output; however, there are situations where you should use alternative keyword research methods: No…

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Event

Overdrive Interactive Hosts a BrightEdge User Group

by Edwina De Abreu June 30, 2017

On Wednesday, June 28th, Overdrive Interactive hosted our first BrightEdge User Group. As avid users of the BrightEdge platform – Overdrive has been a certified agency since 2013 – our SEO team was thrilled to participate in this great initiative…

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Boston SEO

Google On “Over-Optimization”

by Bob Gladstein May 25, 2017

Google’s Gary Illyes announced this week that he was looking for topics for a post that would seek to debunk some of the myths that exist in the SEO community. Because Google’s algorithm is kind of a black box, they’re…

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Analytics

CMO’s Guide to SEO

by Jeff Selig May 23, 2017

The Value Proposition of SEO Your goal: To be found online consistently at the top of search results— search engines are the principle way prospects learn about your products and services. Findability online is key! 81% of B2B purchase cycles start with…

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Event

Recap: Overdrive Interactive Attends NEDMA’s 2017 Annual Conference

by Jeff Selig May 16, 2017

I had the opportunity to cover NEDMA’s 2017 annual conference with Overdrive this year, and was blown away by the presentations, exhibits, and general milieu. Hosted by NEDMA at Bentley University in Waltham, MA, the day was full of interesting…

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Event

Harry Gold presents 17 Ways to Integrate Social and SEO

Harry Gold to Speak at NEDMA’s 55th Annual Conference

by Edwina De Abreu May 12, 2017

On May 15, 2017, Overdrive Interactive Founder and CEO, Harry Gold, will present “17 Ways to Integrate Social and SEO” at the New England Direct Marketing Association’s 55th conference. This yearly conference brings together marketing luminaries and professionals for a day of…

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Advertising

How MicroCopy Can Improve Your SEO

by Lior Schneider February 3, 2017

What Is MicroCopy and How You Can Improve UX Websites today have a lot of small details: buttons, search bars, breadcrumbs, forms, etc.’. But did you ever stop to think how these “small details” can make a big difference on…

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Advertising

2017 CMOs Predictions Using AI, VR, and IoT for Marketing

by Jeff Selig December 9, 2016

Artificial Intelligence Creates New Marketing Categories Chris Golec, Founder & CEO, Demandbase In 2017, AI will allow marketers to create highly customized and personal ads in real-time specific to buyer’s interests using personas developed through social profiles (https://www.crystalknows.com) and their digital footprint….

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