seo Archives

Driving Forward > Digital Marketing Blog

How to Increase Organic Traffic to Your Website

by Jeff Selig November 3, 2016

How to Apply SEO Best Practices To Your Content and Generate More Traffic to Your Site 1) Meta Data The meta title, URL and description are the three key ingredients for an optimized web page or blog post. Very effective…

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Marketing

Overdrive Interactive at the 2016 NEDMA Marketing Technology Summit

by Edwina De Abreu November 2, 2016

As usual, this summit did not fail to deliver an amazing lineup of speakers and impressive exhibits that helped marketers from all stripes stay up-to-date on the latest direct marketing tools and strategies. Overdrive was an event sponsor and exhibitor, and…

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Google Possum Update Affects Local Search

by Luna Wang September 28, 2016

On September 1, Google launched their local algorithm update, named Possum by the SEO community. After the update, business falling outside the physical city limits can rank easier for keywords that included the city name. For example, a car rental…

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Pros and Cons of Publishing Alternate Content in the Same Language for a Different Locale

by Bob Gladstein August 8, 2016

By Aaron Rothbard Publishing substitute content in the same language for a different location has its pros and cons and undoubtedly effects SEO. SEO is the exercise that advances search engine standings of a website. A rule of thumb: the…

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Advertising

A Twitter Directory for Digital Marketers

by Rachel Levy August 3, 2016

By Rachel Levy and Bob Cargill Hey, fellow marketing, advertising, social media and PR professionals! You’re extremely busy, we know. You’re attending meetings, producing reports, creating content, generating leads, closing deals and working under ridiculously tight deadline pressure. We get…

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SEO Easter Egg of the Week

by Bob Gladstein July 28, 2016

One of our clients published a major update to their site this week. One of the first things I check when what had been a dev site goes live is the robots.txt file, because I want to make sure they…

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Marketing

3 SEO Trends to Address in 2016

by Seth Richtsmeier July 22, 2016

Authored by Aaron Rothbard & Seth Richtsmeier Through the years we have seen innumerable changes that have affected search, and now that 2016 is here and 2017 is fast approaching, our attention is on the emerging and evolving SEO trends….

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Awards

Harry J. Gold, Founder of Overdrive Interactive, Wins Direct Marketer of The Year

by Michele Martin July 19, 2016

Last night over 300 digital and direct marketers from around New England gathered at Bentley University in Waltham, Massachusetts to celebrate their own and each other’s achievements at the 35th Annual NEDMA Awards ceremony. Harry J. Gold Wins 2016 Direct Marketer…

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