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Driving Forward > Digital Marketing Blog

Search in 2014: A Year in Review

by Carolyn Berk December 29, 2014

2014 was a year of big changes in search. The world of search was rocked by Google algorithm updates like Penguin and Panda, and impacted by new laws, updates, and tech developments. So join us as we review all the changes…

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SEO All-Star Lineup of Page Anatomy

by Seth Richtsmeier July 15, 2014

Many baseball fans will be turning their attention to tonight’s 2014 MLB All-Star Game, but your site and page anatomy deserve attention too. Wait, what’s the correlation between SEO and baseball? SEO is the art and science of combining code,…

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Overdrive

Overdrive Releases 2014 Search Marketing Map

by Jessie Burke July 15, 2014

The search marketing specialists at Overdrive Interactive have just updated our Search Marketing Map to present the most current snapshot of the world of digital marketing, including live links to more than 120 sites and tools, broken into 22 categories….

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Overdrive

Overdrive Releases 14 Ways to Link Social and SEO

by Jessie Burke January 28, 2014

More and more companies are beginning to recognize the value of both social media marketing and SEO campaigns, but many still aren’t connecting the dots between the two. As practitioners of both social media marketing and search marketing, Overdrive Interactive has…

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Branding

Four Reasons to Use YouTube Transcription for SEO

by Gregory Moore November 13, 2013

Is your company or brand on YouTube? If you’re serious about SEO, hopefully the answer to that question is a resounding “yes.” Optimizing videos for search engines is not anything new (it’s almost 2014, come on!), but doing so can…

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Advertising

Overdrive Updates Search Marketing Map

by Jessie Burke October 24, 2013

The search marketing specialists at Overdrive Interactive have just updated our Search Marketing Map to present the most current snapshot of the world of digital search marketing, including live links to more than 120 sites and tools, broken into 23 categories. The map is available as a clickable PDF at ovrdrv.com/search-map.

Meta Tags Do Matter for SEO!

by Harry Gold November 30, 2012

A question we often get from clients is whether meta tags really still matter in SEO. (The people who ask this heard a pernicious and never ending rumor that Google and other search engines ignore meta tags.) My answer to…

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