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Snapchat Ads: Key Benefits, Audiences & Ad Formats

by Elsa Maldonado April 9, 2025

Since launching in 2011, Snapchat’s evolved from a simple messaging platform into a robust advertising channel that brands use to connect with their audiences, mainly Gen Z and Millennials. Additionally, the platform has experienced significant revenue growth. In Q1 2024,…

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The Importance of Social Media Advertising

by Bob Cargill October 6, 2016

Don’t look now, but there is no more gravy train when it comes to social media success. There is just too much competition among businesses and brands for eyeballs and wallets for any of these channels to be able to…

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5 Dos of Twitter Advertising

by Kelsey Alexander November 19, 2015

Not all social media advertising is created equal, and traditionally text-based Twitter is no exception. Before drafting your arsenal of promoted Tweets, check out these 5 Twitter-specific tips to help your campaign succeed. 1. Embrace the Hashtag – While #selfie…

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5 Dos of Facebook Advertising

by Kelsey Alexander October 27, 2015

It’s no secret that paid media advertising is on the rise, and Facebook is leading the way. In 2015, the click through rate (CTR) of a Facebook ad averages 1.5%, making it a cost-effective choice for advertisers. But not all…

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You’ve Got a Friend Request. From Your Mom… The Changing User Base of Social Networking Sites.

by Joe Webster September 9, 2010

College students be warned. A friend request from your Mom could be headed your way. Facebook, a digital haven and social hangout originally created for college students, is experiencing a dramatic shift in its user makeup. According to a May…

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Yes, Facebook Advertising Really Does Work!

by Ty Velde April 25, 2010

If you build it, they will come. In the world of online marketing this one of the most often quoted statements within the context of failure. While you might have the coolest site, most cutting edge application or cleverest content,…

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