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Building Better Ads with Competitive Insights

by Michael Orlinski August 1, 2024

Key Takeaway Gain a competitive edge using the strategic insights from Facebook Ads Library, LinkedIn Ad Library, and SpyFu to enhance and optimize your marketing campaigns. Leveraging Facebook Ads Library, LinkedIn Ad Library, and SpyFu for Superior Marketing Strategy The…

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Marketing

Overdrive Releases The 2022 Social Media Map

by Margaret Siebert February 9, 2022

Marked by another year of work-from-home, the heavy reliance on digital mediums has continued and once again impacted the world of social media. With this trend expected to continue, maintaining a robust Social Media Strategy will be equally important in…

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Social Media

5 Black Friday Social Media Strategies

by Emma Ceplinskas November 22, 2021

Fall leaves and cooler days are tell-tale signs that the best retail day of the year is around the corner—Black Friday! Around the world, Black Friday is a day of deals and discounts, kicking off the holiday shopping season. So,…

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Boston SEO

Tips on How to Improve Your Rank in Social Search

by Emma Ceplinskas October 26, 2021

From dancing to “Savage” by Megan Thee Stallion to repurposing iconic audio bits from the Kardashians, viral TikTok, and Instagram, videos are endlessly viewed, discussed, and shared. Whether we’re sending them to friends, remixing popular videos, or rewatching them in…

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Social Media

Facebook’s 6-Hour Outage and the Social Response

by Christina Lata October 5, 2021

The interconnectivity of communities and dependence on social media became glaringly apparent on October 4, 2021, when the Facebook Family of Apps abruptly went offline worldwide. Within minutes, users turned to Google, Twitter, and other online resources to determine if…

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