The recently completed TV “Upfronts,” where TV networks show off their new fall shows for advertisers and media buyers, is a curious event. And one company tried to outline the flaws in the system, with questionable results.
While social media has been a core part of the marketing landscape for several years now, one key group within Fortune 500 organizations that has been slow to adopt it is the C-Suite. While this group comprises the core of a company’s leadership, when it comes to social media many members have opted to sit on the sidelines rather than actively participate in the conversation.
Overdrive Interactive is pleased to announce that we recently won 13 Silver Awards at the 2012 W3 Awards!
Silver Awards are representative of outstanding work within a particular marketing category and showcase innovative and cutting edge approaches to categorical marketing initiatives.