Social Media Marketing Archives

Driving Forward > Digital Marketing Blog

LinkedIn Introduces Endorsements

by ASantilli September 25, 2012

LinkedIn introduces its newest feature – Endorsements. LinkedIn wants to make it easier for you to recognize your talented professional connections for their skills and expertise. With that, you can now endorse your friends or colleagues for certain skills that…

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Advertising

Mobile (Bacon) Marketing

by David Gibson September 14, 2012

Oscar Meyer just launched a coast-to-coast socially-enabled marketing campaign called Bacon Barter. Here’s the premise: they are sending a guy out to drive from the east coast to the west coast with a truckload of their Butcher Thick Cut Bacon…

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Social Media

Harry Gold’s Interview with Holly’s Digital Advice

by ASantilli August 7, 2012

Our CEO, Harry Gold recently had a radio internet interview with “Holly’s Digital Advice.” You can hear the whole interview by clicking here. “Holly’s Digital Advice” serves small business leaders who need social media consultation. The host, Holly Campbell, interviews…

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ClickZ

Socializing Thought Leadership

by Harry Gold July 25, 2012

At our agency we have a saying for B2B and other consumer companies that are engaged in social yet don’t have the likability as say Skittles or Oreo cookies. That saying is, “You don’t need a million fans.” The reality…

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Online Marketing Begins with Listening

by Louis Gudema June 27, 2012

Contrary to the Alec Baldwin, TV/movie stereotype of sales people, the number one skill of successful sales people is listening. Only by listening can you find out what the prospect wants (in addition to their needs), shape a solution and…

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Social Media

LinkedIn Rolls Out Targeted Status Updates For Brands

by Danielle Laurion June 19, 2012

After learning about LinkedIn Targeted Status Updates back in April, LinkedIn has finally released this feature to the public. To help companies better connect with specific follower demographics, companies can target their status updates based on specific criteria including: industry,…

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ClickZ

Social Media Marketing and the Brand Embrace

by Harry Gold June 19, 2012

At my agency we’ve developed a philosophy and approach we call the “Brand Embrace“. The term describes the sum total of all the digital relationships that organizations can create with their prospects and customers. In a brand embrace, a company…

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Social Media

Pin From Print? Very Pinteresting.

by Tim Massinger May 29, 2012

While most print magazines are rapidly moving toward digital, if they haven’t already, some are trying to integrate print with their digital presence on Pinterest by allowing readers to pin pictures using Smartphone watermark scanning apps. These apps scan a…

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